https://jennazink.com Jenna Zink | Creative Director | Art Mon, 14 Aug 2023 14:00:56 +0000 https://jennazink.com en https://jennazink.com/Oreo-ProudParent-Cannes-Lion Thu, 08 Oct 2020 02:18:24 +0000 Jenna Zink | Creative Director | Art https://jennazink.com/Oreo-ProudParent-Cannes-Lion Oreo has always stood for bringing families together. So we partnered with PFLAG&nbsp; to create a campaign about acceptance. This work celebrates inclusivity and compassion, and the idea that everyone can help make the world a place where all families belong. Because a loving world starts with a loving home. The campaign sparked a global conversation hitting #6 trending topic on Twitter. And recieved over 13MM views on social in the first two days. DIRECTED BY: &nbsp;Cole Webley PRESS: 400+ media outlets including&nbsp;Forbes&nbsp;CNN Popsugar Adweek Creativity - Editor’s Pick USA Today Yahoo! MUSE AWARDS: &nbsp;One Show, Clio’s, ADC, Webby’s, Shorty’s We also created limited-edition rainbow Oreos. <img width="1500" height="809" width_o="1500" height_o="809" data-src="https://freight.cargo.site/t/original/i/9882a434d4764cfa2cac6710c913f0ed05896cac24c2c8d22044c341af40f501/2b1363ea-7683-4218-8ab2-b495d72944cb_rw_1920.jpg" data-mid="112032246" border="0" src="https://freight.cargo.site/w/1000/i/9882a434d4764cfa2cac6710c913f0ed05896cac24c2c8d22044c341af40f501/2b1363ea-7683-4218-8ab2-b495d72944cb_rw_1920.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f4c49bbdf93ef592394671a47eaf53505fd104bce17582c89a8ac32fd16e6b4/Oreo-PridePackage-Stack_16x9_JD4-1.jpg" data-mid="85334224" border="0" src="https://freight.cargo.site/w/1000/i/0f4c49bbdf93ef592394671a47eaf53505fd104bce17582c89a8ac32fd16e6b4/Oreo-PridePackage-Stack_16x9_JD4-1.jpg" /> Created with Michael Palma, Menno Kluin, Brian Gartside and Piper Hickman https://jennazink.com/Relaunching-Absolut-D-AD-Yellow-Pencil Fri, 16 Nov 2018 19:45:47 +0000 Jenna Zink | Creative Director | Art https://jennazink.com/Relaunching-Absolut-D-AD-Yellow-Pencil Relaunching Absolut's classic ad campaign with a modern spin. Our first piece is dedicated to the freedom to love who you choose. AWARDS: Yellow Pencil D&amp;AD 2019 Bronze Cannes Lion 2019 Luerzer's Archive 2019 “Love Bottle”Artist: Armando Veve <img width="790" height="1195" width_o="790" height_o="1195" data-src="https://freight.cargo.site/t/original/i/afa306f8b0e4f9abb95df16e25c04cbfedf82667347ed47adfd42aa722282376/book_lovebottle2.jpg" data-mid="68791528" border="0" src="https://freight.cargo.site/w/790/i/afa306f8b0e4f9abb95df16e25c04cbfedf82667347ed47adfd42aa722282376/book_lovebottle2.jpg" /><img width="790" height="439" width_o="790" height_o="439" data-src="https://freight.cargo.site/t/original/i/6ccfb9324fcc3ceb6c43c3b0bd82174d125dee7889692de01c00e33da0642ac8/book_lovebottle4.jpg" data-mid="68791531" border="0" src="https://freight.cargo.site/w/790/i/6ccfb9324fcc3ceb6c43c3b0bd82174d125dee7889692de01c00e33da0642ac8/book_lovebottle4.jpg" /><img width="790" height="439" width_o="790" height_o="439" data-src="https://freight.cargo.site/t/original/i/d422968b5c2ebe93ddf868c8a71130623222c0cf5f397805796d73abdbaf93d1/book_lovebottle5.jpg" data-mid="68791530" border="0" src="https://freight.cargo.site/w/790/i/d422968b5c2ebe93ddf868c8a71130623222c0cf5f397805796d73abdbaf93d1/book_lovebottle5.jpg" /><img width="790" height="527" width_o="790" height_o="527" data-src="https://freight.cargo.site/t/original/i/85f1299221a26178bcac1cde395bd995f8e8d30579fcbcda7954763c748d7b96/book_lovebottle6.jpg" data-mid="68791529" border="0" src="https://freight.cargo.site/w/790/i/85f1299221a26178bcac1cde395bd995f8e8d30579fcbcda7954763c748d7b96/book_lovebottle6.jpg" /> Our second piece also celebrates Absolut's commitment to inclusivity. AWARDS:&nbsp;Shorty Awards Finalist 2020 “Hair” ARTIST: Ram Han <img width="790" height="1185" width_o="790" height_o="1185" data-src="https://freight.cargo.site/t/original/i/6c9232dac4ddac4f52c4f45c003e5d3eaa93865f3fb029f8ff803c0c21b42be1/ABSOLUT_HAIR21119_FORSITE.jpg" data-mid="68791533" border="0" src="https://freight.cargo.site/w/790/i/6c9232dac4ddac4f52c4f45c003e5d3eaa93865f3fb029f8ff803c0c21b42be1/ABSOLUT_HAIR21119_FORSITE.jpg" /> <img width="790" height="439" width_o="790" height_o="439" data-src="https://freight.cargo.site/t/original/i/a06c9af2e1be9c4a38db7d4aeb06e3a8e60c4d083ae40d42b47f2b5884e30c6f/c54606bb7afc0e9e7a0393290ce6b82d.jpg" data-mid="68791535" border="0" src="https://freight.cargo.site/w/790/i/a06c9af2e1be9c4a38db7d4aeb06e3a8e60c4d083ae40d42b47f2b5884e30c6f/c54606bb7afc0e9e7a0393290ce6b82d.jpg" /> https://jennazink.com/Absolut-No-Sugarcoating-One-Show-Gold Tue, 25 Sep 2018 18:09:51 +0000 Jenna Zink | Creative Director | Art https://jennazink.com/Absolut-No-Sugarcoating-One-Show-Gold To celebrate the launch of Absolut Grapefruit with no added sugar, we worked with Emmy-winning actor Jesse Tyler Ferguson (a.k.a. Mitchell from “Modern Family”) to create a series of spots that remove the sugarcoated filters from relatable social scenarios. AWARDS: ONE SHOW GOLD 2019, FAB Awards Silver 2019 DIRECTED BY: STEVE MILLER AT RADICAL MEDIA TV “No Sugarcoating” CONTENT - Unpacking social trends with a musical twist. "Food Porn" "Happy Hour" "House Party" "Brunch" "Trivia Night" "Catfish" OOH AND SOCIAL- Creating an identity for our look and feel and tone of voice.&nbsp; <img width="1600" height="871" width_o="1600" height_o="871" data-src="https://freight.cargo.site/t/original/i/68bed33697e8de8adf1402401bff67e9fa1cb2dc42e72c0a99c0ffc160bf21d2/OOH_AGF.png" data-mid="74788745" border="0" src="https://freight.cargo.site/w/1000/i/68bed33697e8de8adf1402401bff67e9fa1cb2dc42e72c0a99c0ffc160bf21d2/OOH_AGF.png" /> <img width="1600" height="1070" width_o="1600" height_o="1070" data-src="https://freight.cargo.site/t/original/i/2c18c985fa9f695bb30e7b45c4e65b93490ce0f7102ba58f732a904a639cc46c/AGF_SOCIAL.png" data-mid="74785074" border="0" src="https://freight.cargo.site/w/1000/i/2c18c985fa9f695bb30e7b45c4e65b93490ce0f7102ba58f732a904a639cc46c/AGF_SOCIAL.png" /> https://jennazink.com/7-Eleven-Discounts-For-Excuses Mon, 16 Dec 2019 19:34:58 +0000 Jenna Zink | Creative Director | Art https://jennazink.com/7-Eleven-Discounts-For-Excuses Any excuse is a good excuse to use 7-Eleven's delivery app 7NOW. But what if you could use your excuse for delivery and turn it into a discount? This started off as a quick digital download campaign in Los Angeles. Then clients fell in love with the big idea and went not only fully integrated, but national with it. DIRECTED BY: Nick and Charles of m ss ng p eces Launch Video: We turned people's excuses into billboards: <img width="800" height="469" width_o="800" height_o="469" data-src="https://freight.cargo.site/t/original/i/1351ed52319dae9ef6ba5b5f4e7c4b0b7086705505f0a798a815cb4ca35c7723/OOH_SMALLER.jpg" data-mid="68791536" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/1351ed52319dae9ef6ba5b5f4e7c4b0b7086705505f0a798a815cb4ca35c7723/OOH_SMALLER.jpg" /> And created a bunch of excuses content with the 7NOW intern, Pat. Created with Mike Palma Colin O’Shea &amp; Pat Lapera https://jennazink.com/Act-Mouthwash-Shorty-s Mon, 14 Aug 2023 14:00:56 +0000 Jenna Zink | Creative Director | Art https://jennazink.com/Act-Mouthwash-Shorty-s <img width="2000" height="987" width_o="2000" height_o="987" data-src="https://freight.cargo.site/t/original/i/49f483fa2c0a4f70d05c60e7dd62196ce6fab979d9633b017b6c7d7da7e7f6f2/ACT-TVC-header-v1.jpg" data-mid="187912709" border="0" src="https://freight.cargo.site/w/1000/i/49f483fa2c0a4f70d05c60e7dd62196ce6fab979d9633b017b6c7d7da7e7f6f2/ACT-TVC-header-v1.jpg" /> Throughout history, people have concocted a litany of strange and ill-advised remedies for treating tooth decay. From tying frogs to jaws and kissing donkeys—both real examples, by the way—to chewing on bark (also real) and using porcupine quills for toothpicks (real and kinda cute?). Luckily, today, there’s ACT. With this tooth-trivia in mind, we set out to make a mouthwash spot that would stand out in a category sea of swishy sameness. AWARDS: Shorty’s x3 https://jennazink.com/Kroger-Chefbot-One-Show-Winner Tue, 13 Oct 2020 13:13:28 +0000 Jenna Zink | Creative Director | Art https://jennazink.com/Kroger-Chefbot-One-Show-Winner 40% of food waste happens at home because we run out of ideas sometimes. so we created the first-ever AI-powered home cooking assistant on Twitter to help solve that. TECH BY:&nbsp;Coffee Labs and Clarify PRESS: Adweek Created with: Michael Palma, Brit Ellison, Sage Lucero, Carissa Ranelycke, Pete Wood and Menno Kluin https://jennazink.com/SkinnyPop-Yep-It-s-That-Good Thu, 18 Jul 2019 19:27:52 +0000 Jenna Zink | Creative Director | Art https://jennazink.com/SkinnyPop-Yep-It-s-That-Good SkinnyPop. A healthy snack that is flavorful. Unlike the rest of the bland snacks out there. I had the opportunity to lead and win this pitch, and create work that is as fun as eating the popcorn itself. DIRECTED BY: The amazing Harold Einstein “Bland Snacks” SOCIAL: We extended our content with some social shorts “Scooch” “More” https://jennazink.com/Cambio-Roasters-Rich-Taste-Less-Waste Sat, 15 Apr 2023 20:10:38 +0000 Jenna Zink | Creative Director | Art https://jennazink.com/Cambio-Roasters-Rich-Taste-Less-Waste Coffee is one of nature’s greatest gifts to humankind. But, given that over 30 million coffee pods end up in landfills every day, we humans haven’t been great at expressing our thanks. Enter Cambio Roasters. They’re an eco-friendlier, fair trade, 100% recyclable coffee pod company on a mission to leave the world a little bit better than they found it. So we introduced coffee lovers to Cambio with the help of three visionary illustrators. Each piece tells the story of how a better coffee pod can lead to a better world. Joe Taylor’s World Armando Veve’s World Maggie Stevenson’s World <img width="2618" height="1140" width_o="2618" height_o="1140" data-src="https://freight.cargo.site/t/original/i/f38913051d2eccdbfa69c5c7a6a8f873d5acb8d3d2e8f338f494a8b96d2fa0ab/Maggie_socialmock.png" data-mid="187917022" border="0" src="https://freight.cargo.site/w/1000/i/f38913051d2eccdbfa69c5c7a6a8f873d5acb8d3d2e8f338f494a8b96d2fa0ab/Maggie_socialmock.png" /> https://jennazink.com/Absolut-Earth-Day Mon, 22 Jul 2019 18:28:58 +0000 Jenna Zink | Creative Director | Art https://jennazink.com/Absolut-Earth-Day On Earth Day, Absolut became Planet Earth's Favorite Vodka, recommitting itself to sustainability efforts big and small, including going straw-free company-wide. For the announcement, we created this six-foot-tall piece made of more than 60,000 found plastic straws. <img width="790" height="527" width_o="790" height_o="527" data-src="https://freight.cargo.site/t/original/i/e12ba08d8eef39cfdc9587bc7c71821270a850d233d0de805ea3175020b628bb/2_Absolut_Straws_SM_SM.gif" data-mid="68791554" border="0" src="https://freight.cargo.site/w/790/i/e12ba08d8eef39cfdc9587bc7c71821270a850d233d0de805ea3175020b628bb/2_Absolut_Straws_SM_SM.gif" /><img width="790" height="1075" width_o="790" height_o="1075" data-src="https://freight.cargo.site/t/original/i/fd0cebc60fcccef5d4b1a052b3570f6229e53b34ee5c9a70a63c97548a9693a7/3_Absolut_Straws_SM_SM.gif" data-mid="68791555" border="0" src="https://freight.cargo.site/w/790/i/fd0cebc60fcccef5d4b1a052b3570f6229e53b34ee5c9a70a63c97548a9693a7/3_Absolut_Straws_SM_SM.gif" /><img width="790" height="527" width_o="790" height_o="527" data-src="https://freight.cargo.site/t/original/i/d45c962956ba093b121e74a88d507572da464d197979448145fb8d5dbb4a36bd/STILLS_resized_0000_Layer-Comp-1.png" data-mid="68791556" border="0" src="https://freight.cargo.site/w/790/i/d45c962956ba093b121e74a88d507572da464d197979448145fb8d5dbb4a36bd/STILLS_resized_0000_Layer-Comp-1.png" /><img width="790" height="527" width_o="790" height_o="527" data-src="https://freight.cargo.site/t/original/i/c6f2baf3a6c974eaebf100ee6c8b966b40f48565f284504e2464fc9d01763563/STILLS_resized_0001_Layer-Comp-2.png" data-mid="68791557" border="0" src="https://freight.cargo.site/w/790/i/c6f2baf3a6c974eaebf100ee6c8b966b40f48565f284504e2464fc9d01763563/STILLS_resized_0001_Layer-Comp-2.png" /><img width="790" height="264" width_o="790" height_o="264" data-src="https://freight.cargo.site/t/original/i/ec6bab13592aa0e8842776d690ee0285f76589aafbcbad1bbabf8b67bd7f9936/STILLS_resized_0005_Layer-Comp-6.png" data-mid="68791562" border="0" src="https://freight.cargo.site/w/790/i/ec6bab13592aa0e8842776d690ee0285f76589aafbcbad1bbabf8b67bd7f9936/STILLS_resized_0005_Layer-Comp-6.png" /><img width="790" height="527" width_o="790" height_o="527" data-src="https://freight.cargo.site/t/original/i/6ab0bb7f2d14cac8f463f59614d3f0e4ca41b115071154b0d42fcb8f20d48927/STILLS_resized_0003_Layer-Comp-4.png" data-mid="68791559" border="0" src="https://freight.cargo.site/w/790/i/6ab0bb7f2d14cac8f463f59614d3f0e4ca41b115071154b0d42fcb8f20d48927/STILLS_resized_0003_Layer-Comp-4.png" /><img width="790" height="527" width_o="790" height_o="527" data-src="https://freight.cargo.site/t/original/i/21af0dfb08ec7eca4795bca8d05a9467f82ea26625490797f5807bfb03bd9990/STILLS_resized_0004_Layer-Comp-5.png" data-mid="68791561" border="0" src="https://freight.cargo.site/w/790/i/21af0dfb08ec7eca4795bca8d05a9467f82ea26625490797f5807bfb03bd9990/STILLS_resized_0004_Layer-Comp-5.png" /><img width="790" height="527" width_o="790" height_o="527" data-src="https://freight.cargo.site/t/original/i/b425fad0a9998decc432927faf8a1068dc3624f9bffc6c732e9b379efb511266/STILLS_resized_0002_Layer-Comp-3.png" data-mid="68791558" border="0" src="https://freight.cargo.site/w/790/i/b425fad0a9998decc432927faf8a1068dc3624f9bffc6c732e9b379efb511266/STILLS_resized_0002_Layer-Comp-3.png" /> https://jennazink.com/Creativity-During-Quarantine-Communication-Arts Fri, 22 Jan 2021 13:59:17 +0000 Jenna Zink | Creative Director | Art https://jennazink.com/Creativity-During-Quarantine-Communication-Arts When the pandemic hit in March, we thought we’d be back to the office in a couple of weeks, and we didn’t take any of our stuff. Nine months later, that stuff was exactly where it was left, collecting dust. So we decided to put these trash treasures to good use just in time for the holidays. &nbsp;We created an online pop-up store to raise money for City Harvest. We sold out in hours, and raised enough money to feed 33,000 New Yorkers. Not a bad way to end a weird year. Thanks 2020. Press: Creativity-Editor’s Pick Adweek Campaign and Pix 11 local news And here’s the full Pix 11 segment :) Created with: Sam Mazur, Keegan Sanford + Alexis Carr&nbsp;