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Oreo has always stood for bringing families together. So we partnered with PFLAG  to create a campaign about acceptance. This work celebrates inclusivity and compassion, and the idea that everyone can help make the world a place where all families belong. Because a loving world starts with a loving home.

The campaign sparked a global conversation hitting #6 trending topic on Twitter. And recieved over 13MM views on social in the first two days.

DIRECTED BY:  Cole Webley

PRESS: 400+ media outlets including Forbes CNN Popsugar Adweek Creativity - Editor’s Pick USA Today Yahoo! MUSE

AWARDS:  One Show, Clio’s, ADC, Webby’s, Shorty’s





We also created limited-edition rainbow Oreos.



Created with Michael Palma, Menno Kluin, Brian Gartside and Piper Hickman
jennazink.com
jennar.zink@gmail.com