Creativity During Quarantine | Communication Arts — Jenna Zink | Creative Director

When the pandemic hit in March, we thought we’d be back to the office in a couple of weeks, and we didn’t take any of our stuff.

Nine months later, that stuff was exactly where it was left, collecting dust.

So we decided to put these trash treasures to good use just in time for the holidays. We created an online pop-up store to raise money for City Harvest.

We sold out in hours, and raised enough money to feed 33,000 New Yorkers.

Not a bad way to end a weird year. Thanks 2020.

Press: Creativity-Editor’s Pick Adweek Campaign and Pix 11 local news

And here’s the full Pix 11 segment :)

Created with: Sam Mazur, Keegan Sanford + Alexis Carr

S A Y H E L L O A W A R D S / C V