To celebrate the launch of Absolut Grapefruit with no added sugar,
we worked with Emmy-winning actor Jesse Tyler Ferguson (a.k.a. Mitchell from “Modern Family”)
to create a series of spots that remove the sugarcoated filters from relatable social scenarios.

AWARDS: ONE SHOW GOLD 2019, FAB Awards Silver 2019

DIRECTED BY: STEVE MILLER AT RADICAL MEDIA

TV “No Sugarcoating”




CONTENT - Unpacking social trends with a musical twist.

"Food Porn"



"Happy Hour"



"House Party"



"Brunch"



"Trivia Night"



"Catfish"




OOH AND SOCIAL- Creating an identity for our look and feel and tone of voice. 




jennazink.com
jennar.zink@gmail.com